Wow what a presenter Louis Silberman was at The Face & Body Spa Conference & Expo Midwest. Louis Silberman is president & founder of National Laser Institute which is the largest medical esthetic training center in North America. Silberman is an author, marketing speaker, TV studio owner, and more. Louis presented some key notes on how to utilize types of ads on Facebook, YouTube, and Google. Louis states that YouTube ads reveal that more than half of YouTube views come from mobile devices. He also goes on to say that The number of channels earning six figures per year on YouTube is up 50 %, and that we are now living in a video dominate world. Louis pointed out that Google ad words help your business be increasing website traffic, you get trackable results through ad words & Google Analytics, There is Brand Recognition, and free ad words consultations any time. Some helpful hints from Louis for Facebook Ads is to test 2-3 ads at a time to see what works best and include images in your ad to boost. Louis says to get started start with pay per clicks, identify your key words, determine how much money you want to bid, and then create your landing page. Louis Silberman is a plethora of knowledge with a talented fun presence.